For pool contractors + pool builders

A luxury pool. On their actual backyard.

Photorealistic postcards that show a homeowner exactly what their yard would look like with a new pool. Targeted only to owner-occupied single-family homes without a pool, in the ZIP codes and price points you actually serve.

Start your subscription → See 10 real examples

100-home minimum. From $8/home/month. No contracts.

Satellite view of a home before an AI-rendered pool is added — plain backyard with grass
HOME TODAY
Same home with an AI-rendered luxury pool and premium landscape added to the backyard
IMAGINE

Actual before/after render — your prospects see a pool on their exact property, from satellite view.

Why pool contractors switched to AI direct mail

🎯

Skip the 60% who already have a pool

Aerial imagery filters out every home with a visible pool before it reaches your batch. No wasted postcards on homes that can't buy.

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Owner-occupied only

Renters can't authorize a $60k+ backyard project. We filter to owner-occupied single-family homes — the only prospects who can actually sign.

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Home value filter

Building luxury gunite pools? Target homes valued $600k+. Vinyl liner focus? Target the $250k–$500k band. You set the range.

🧠

It's their exact house

Generic pool photos get ignored. When the homeowner sees a pool on their actual property, they stop scrolling. It becomes personal.

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Lot size aware

Set a minimum lot size (0.15 acres+) so your renders always show a pool that could physically fit — no awkward mismatches.

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Print + mail is included

6×9 jumbo postcards, First-Class USPS delivery, tracking, your business name and phone printed on every card. All in the per-home rate.

Pool contractor FAQ

How does AI direct mail work for pool contractors?
We pull public property records for every single-family owner-occupied home in your target ZIP codes, filter out homes that already have pools using aerial imagery, then use AI to render a photorealistic pool in each remaining home's actual backyard. The rendered image becomes a printed 6×9 postcard we mail to the homeowner. You approve every render before it prints.
Can you target homes that don't already have a pool?
Yes — the "no existing pool" filter is on by default. Every candidate address is checked against aerial imagery, and any home with a visible pool is dropped before it reaches your batch. You only pay for postcards that go to real prospects.
What response rate should I expect?
Untargeted ZIP-code direct mail averages 1–2%. Pool contractors using property-level targeting + AI-rendered visuals of the actual home typically see 3–5× that — the postcard becomes personal, not disposable.
How much does it cost?
$10/home/month for 100–500 homes (Starter), $9 for 500–2,000 (Growth), $8 for 2,000+ (Scale). Everything included — targeting, rendering, printing, postage, tracking. No setup fees, no contracts, cancel anytime. See full pricing →
How do I qualify prospects who can afford a luxury pool?
Set a minimum home value filter. For gunite / luxury pool installers, we recommend targeting homes valued $600k+ (or $800k+ in high-cost metros). Combined with the no-pool + owner-occupied + lot-size filters, every postcard lands in front of a genuine prospect.
Can I use my own headline and offer?
Yes. Business name, phone, tagline, front headline, back offer/CTA, and website all print exactly as you customize them in your dashboard. Only the "HOME TODAY / IMAGINE" labels on the images are locked so the before/after read stays crystal clear.

Ready to book pool projects at a lower CAC?

Start with a 100-home batch in one ZIP. Approve every render before it prints. No contracts.

Start your subscription →

Or see 10 example postcards →

Also for:

🏠 Roofing contractors 🌿 Landscape contractors 🛣️ Driveway contractors